Pinterest is a free social media network, everyone needs to leverage Pinterest for business. Here you can create a personal or a business account free of charge. But we are gonna talk mainly about the business account. Because, it is what we need to have, in order to use Pinterest for a business. Once your website is ready with one or two articles, create your Pinterest for a business account and drive traffic from Pinterest. People search what they wanna buy, rent. And many more on Pinterest because it’s easy to associate the image, the text and the source of the product directly. Read more here.
A. Get traffic on Pinterest for business
In order to get traffic from Pinterest, you need to create great pins with relevant content. And share more often your pins, and get followers sharing your content with.
We have many ways to create a pin. And many software like canva, snappa, Pablo ( read our article about content creation ). Which, helps you create great graphics illustrating your products. And linking back to your website for more details and purchase. A great image and design of your pin will attract the visitors. So make sure to choose a relevant photo to add to your pin. And an attractive message to intrigue the visitor to search for more details from your website.
Sort of pins:
It is a type of organic pin format, that provides more context to your pin. It shows more information about the pin. Most of the time it is a part of your blog post or article. As, a result, Any time you upgrade that post on your website, the rich pin will update immediately. Note that you need to validate your pin at the rich pins validator.
There are 3 types of rich pins.
- Article pins: Allow you to show, the headline or title of your article. And it can be a new article or a blog post. Most importantly, it should be an article. Meaning a post with more text than image. For instance, listicles and pages full of images, is not accepted.
- Product pins: Give you the opportunity of sharing your products. The most up to date product. And the description and the availability, straight from your website. Therefore, all the products must be available for purchase from your website. For example, you will not be able to get a product pin for an affiliate product. Because, it leads to another website. All products should lead back to your registered website for purchase.
- Recipe pins: Here you can display your recipe’s title, cooking time, ingredients and serving size, from your website.
These are pins that are not rich. Consequently, they do not fetch data from your website. But they can still link back to your website. And in case of any upgrade of your website or article. They do not upgrade. You do not need to validate them. But you can still add a title and a description using keywords.
Pins can be sponsored on Pinterest. As a result, your pins will reach more people. And stay at the top of the list of your categories. Any pin can be sponsored (you sponsor by paying, it is like paid ads). But my advice will be to sponsor rich pins. Because, it makes a great traffic source.
Share your pins
Pinterest has no limit of pins sharing per day. So you can share as much as you want, just make sure not to be too much. Like, I will advice sharing at least 10 pins a day.
You can also join group boards according to your niche. But they don’t usually accept newcomers. And have rules on how to pin in it. As a newcomer, you have also the possibility to create your own group.
The advantage of being part of a group board is the exposure your pins can get. For example, one pin posted on group boards you can get up to a thousand repins. Depending on the active members of the group boards. But already the group members who see your pin can easily become your first visitors.
I personally had a problem with repining people’s pins in my account. And I was like, people will come to my account. And instead of seeing my pins they will see other people’s pi. But what I came to understand is that at the beginning I personally did not have many pins. And for Pinterest to really help rank your pins you need at least to have 10 pins in one board.
So what I did was to pin people’s pin and then progressively remove them as I create my own pins. And also for all the repin I do, I group them in one board and I clear that board on a weekly basis. Because that what Pinterest is all about, pinning and repining. But I just don’t want my business to be shadowed, so I try to keep it clean too.
Another thing to keep in mind is that. Pinning other people’s pins can help your Pinterest for business accounts. For example, your account is about marketing only. Find pins that are about product creation and after-sale services. Because, they will complete you. And you will be able to cover fully your market segment.
Another tool that Pinterest puts in our disposition is Tailwind. With this tool, you get to join tribes. And the rules are similar to group boards, you pin and repin others content. Like group boards, tribes have rules but are less picky than group boards to accept new members.
Tailwind helps you also schedule your future pin publication on Pinterest. And in the different tribes where you are members, even in your group board.
- Smartloop: And Tailwind just added a new tool call smartloop. So we already knew you can schedule your pins. But now you can also keep the same pins being published again and again. For a certain period with smartloop, without being spammy. Which, is just great. And takes off the duty of trying new designs every month to market the same blog post or product.
Followers on Pinterest for business: benefits
Just as in all the social media networks, followers are your first line of exposure. The more you get followers the more you know that your pins will be seen.
I will advise you, to make an effort to follow at least 100-300 people per day. And see how many will follow back. Because, you can always unfollow those who did not follow you back.
When you join a group board or a tribe, follow you, teammates.
B. Make money on Pinterest for business
Pinterest is a great source of traffic for the website regardless of its niche.
Make money without a website
You don’t need to have a website to make money on Pinterest which is really great. You can drive traffic from Pinterest to any website you want. Just add the given website to a pin and publish it.
With affiliate marketing:
That is why Pinterest is so great for affiliate marketers. It is not a must to be stuck in one niche, I usually have one board for each niche I want to explore. Just get your affiliate link and create pins linking back to it, expose it as much as you can and you will see traffic growth and sales coming in as you go.
Yes, you can use your affiliate links directly in your pins. They will not be rich pins. But still, you can get good exposure and even sponsor your pins. Also, you can read more about affiliate marketing, in our article, what is affiliate marketing.
Make money with a website
With a blog:
With your pins, you direct traffic back to your website. Consequently, get links to Google ads, text link ads or other affiliate products you placed on your blog post which gives you a commission. Use rich pins for better results.
With e-commerce or online store:
You can pin the images of your products directly to Pinterest. And a link to your store for people to purchase. Your products may be physical products or digital products. Use rich pins to get a better result.
Conclusion of Pinterest for business
Pinterest for business is a great opportunity for business growth. Because of the images and the infographics you can add. People are inclined to know more about business or service. And will visit your business.
Because of the ease of usage, anyone really can scale with Pinterest.
Make sure to leverage this platform for your business. Leave a question or opinion in the comment section.