Influencer marketing is a kind of marketing that allows companies to contract influential people to market their products’.
General knowledge about influencer marketing
Most discussion on the generic topic of social influence centers on compliance and persuasion in a social environment. In the context of influencer marketing. Influence is less about argument and coercion to a particular point of view. And more about loose interactions between various parties in a community. Influence is often related to advocacy. But may also be negative when it is related to concepts of promoters and detractors.
Were mostly known businesses or institutions like the press, wholesaler, distributor, industry analysts, financiers, government regulators, …… So mainly it was a B2B(business to business) marketing.
But today, it is more of a B2C( business to consumer). The influencer here is considered as a witness and it’s mainly done on social media. Where they influence their audience to buy A product’ or service. Because, of the insane growth in the use of the Internet. Influencers on social media give that opportunity to reach potential clients ready to buy.
How to reach people:
By word of mouth, they review your products’. And they mainly have the freedom to tell a positive or negative opinion. Which, does not always help with the products’ sale. But the seller takes the risk because of the audience and the price. So, for some companies, it is only about putting their products’ in front of a good number of potential clients. For brand awareness. So they give the influencer the freedom to say exactly what he/she thinks of the products’. But for others the influencer must bring a certain number of sales, to receive more incentives.
Cost effective of influencer marketing:
Compare to the cost of running an advertising campaign on television, radio or even billboard. The influencers marketing come with a low cost and a great pool of potential client.
Become an Influencer
May it be for a traditional influencer or modern influencer with social media. Sellers are all looking for the same characteristics in an influencer, like:
Influencers are able to reach millions of consumers through their social channels and blogs. And also by optimizing their content. Because they want a bigger audience, they end up also paying to market their own content. In order to be found easily in the search engines. For example, an influencer creates a video, reviewing a product. And create a paid ad, bringing people back to her video.
Influencers produce original, and often effective, marketing content for the brand. Because Influencers think like consumers and they have to testify in front of their audience. As, a result of that, they will start by using the product to get an accurate idea. They always bring unique content to stay relevant, Read this article about content creation.
Influencers maintain strong relationships with their audience. Who, have a certain level of trust in the influencer’s opinions. Because it is paramount for their business. To become an influencer on social media you need to pick a niche. And work on creating a community. Growing your brand, work to realize all these characteristics to succeed as an influencer. You can read more here.
Quality of an influencer:
1. An influencer must be:
Using predefined criteria to determine the extent and type of influence, an influencer must be:
influencers get involved with their communities, political movements, charities, and business. You should have some kind of notoriety and influence. As, a result of which people listen to what he/she has to say because of that trust.
Influencers have large social networks. So a network is the main reason why you become an influencer. And because you know your audience. Also, you have developed a community where you know exactly what your audience wants and are willing to pay for. As, a connector network across a variety of people, and thus have a wide reach. You are essential for word of mouth communication.
Be strong in helpfulness and full of insights. Because you set yourself as a problem solver. So, you will need to be interested in all the aspects of the niche you represent. In order to be always helpful to your audience. You look to consume information and share it with your audience.
Thrive on engagement and inspiration. Because, engaging with your audience gives you the opportunity to know them. And create content that targets theirs. And solve their problems. For example, you can take the opportunity to ask your audience, what they want you to talk about. Also, which direction they will want your channel to take. It is always a win-win opportunity to socialize.
You are a charismatic persuader. Your source of influence leans toward the tendency of convincing others to do like you. They attempt to imitate your behavior by buying the products’.
Because, of the exposure influencers get, they need to be in fashion. Consequently, they need to know everything new coming into the market. As a result, the content they bring will always attract an audience.
2. Now that you are in influencer marketing, how do you work?
These followers trust recommendations from a third party more often than a company itself. Because endorsements from a related influencer function as a review of the product rather than a simple advertisement. Which most followers regard as having little to no credibility.
As, a result in general, people who follow the influencer share a field of interest. Therefore, they are more likely to purchase the product. Landing on a proper influencer will allow the brand to lock in its target customer group.
You would like first to identify if the product you are given is something your audience will want. Because, sometimes people go out of their niche. And accept a product that is not relevant to the content they usually produce to their audience. But that is a big risk. Stay within the niche you are used to producing content about. Because your audience will feel comfortable and not betrayed.
Act as an influencer:
Influencers usually share their honest review of the product or demonstrate the function of the product. All of that in real-life cases in terms of solving a problem or improving a current condition. The influencer should start a discussion to attract targeted customers’ attention to the product. Targeted customers engage in the discussion so that they can develop their own understanding of the product’s value.
After, sharing your review. To keep your audience interested, you can follow up with a giveaway. A short competition, a promotion code or any other incentives or call to action. To bring curiosity and interest from your audience. By giving them the opportunity to get the product and kinda test it for the first time.
In this step, influencers should convert their followers into customers. After forming the understanding of the product, it is time to make a purchase decision. The great advantage of influencer marketing is that consumers can buy products’ right away.
Call to action:
After talking about the products’, the influencer will make a call to action. And this is mostly used in a promotion, coupon code, giving a discount. And all of that in a certain sens of emergency to make sales.
For example, let say 10% off, if you buy in the next 5 days or so. This gives the influencer a great way to measure his/her influence.
- Track your result: Everyone who will by using his/her code, will be from his/her audience. The influencer will able to measure the influence as a powerful tool it is. Because, from it, he/she can also be able to bargain better remuneration from the contracting brand.
At this stage, building customer relationships is the key point. You need to keep your audience, here is the difference with the traditional influencer. Who, would keep the customer faithful to a certain product of a certain supplier.
But for the actual or modern social media influencer, unless you have an exclusive partnership with a company. You do not need to keep your audience faithful to a product. But to you as a brand. So that every time you have something to offer, you are sure to be able to sell it.
Social media influencer is your brand, you need to keep your audience faithful to you. Therefore, your business will be sustainable.
3. How do you get paid as an influencer?
The payment can be cash or not. Because, an influencer would like to grow his/her influence on social media. That is why He/she can accept not to be paid money but to promote a product or service which can help her/his influence on social media.
When the payment is made in cash. This can be made before or after the prestation. Paid influencer marketing campaigns can take the form of sponsorship. Pre-roll advertising or testimonial messaging and can appear at any point in the content. Budgets vary widely and are usually based on audience reach, the minimum audience is 5000 followers. Most influencers are paid upfront before a marketing campaign. But others are paid after the execution of the marketing campaign.
Websites for influencers:
They connect sellers to influencers with a minimum of 5000 followers responding to the criteria fixed by the sellers. They do play a role in mediation. Meaning, A brand looking to hire an influencer will set his requirements. And the website or platform will sign up only the account matching the requirements. Therefore, they came up with a minimum of 5000 followers minimum.
You can join websites like:
izea.com. I personally recommend this platform because anyone can join it. You do not need to have numerous followers, they accept anyone. Therefore, you can start also earning from their affiliate program by inviting others to join. Just as I am inviting you to sign up via my link, just click it.
Once you get to join one of these platforms, you can be sure to get offers. And make money from your business, your passion and more.
In conclusion, here is how and what you need to know, to achieve in order to become an Influencer.
Have a nice work ethic because people expect the truth from you. You will have to be patient for the big cheques to come in. because as a beginner, you need to prove yourself. But it can come faster if your content is unique. If your work ethic is correct and your audience relates to you. As a result, your channel will get more engagement. Search engines will pick it and you will be able to enjoy free traffic.
The search engine’s ranking is what we all aspire too. Make sure to reach that goal.
All the Best!