Here is the biggest social media platform, Facebook. But how to use Facebook for business? A place where you find people interested in all aspects of life. And you, the business owner, can take advantage of that to scale your business. Create your account free of charge and start sharing your content. By sharing everything about your business, you invite people back to your business website. And read more here.
For a business, you will need to know how your business is doing. For example, if what you are sharing is attracting customers or not. The great way to so it’s to have a Facebook business page. Because, of the analytic provided. The other tool is to create a Facebook group, to reach and share more.
A. Facebook for business page
A Facebook page is created specifically to showcase your business, may it be local or international. And help you grow your business. Here is what you get from a Facebook page.
It gives you all the analytics needed to improve your business. For every post you share, you can see how many people have seen it. And how many reacted to it. Also, it gives you the possibility to invite those who reacted to like your page. Therefore, become your follower and member of your community.
Now with a Facebook page, you will have to pay for ads. In the start, if you want to reach a big audience, you have to pay. Because the new algorithm of Facebook does not allow you to reach a great number of people for free. But it is always a good experience.
- Use Facebook ads:
The ads can be as cheap as a dollar per day. And Facebook will give a maximum number of people you will reach for your daily amount. The more you spend, the more Facebook will expose your ads to people interested in your products. And able to purchase from you. Because, Facebook has a database of what we all do every day online. And knows what we like and if we can buy it.
- Test your products:
The great thing with Facebook ads is that you can try different items. And give it 2 to 3 days to see the feedback. And if it does not suit your expectations, you can stop it and change. But this process helps you find your best-selling product too.
I will advise making a video if you can. Because, videos are proven to attract more people henceforth convert better. You can read more on it in our article, content creation.
The power of Facebook ads is that you can Target people anywhere in the world. And Target customers from your competition. It is very powerful and converts well. With the Facebook pixels, you can track even more and know how your Facebook page, your website convert. As a result, you will know how to improve your business.
Again you can access this future only from a Facebook page. Today with your Facebook page you can do even more. Like, it can be your online storefront. As in, you can insert a shop or online store. So not only a Facebook page with the ads can bring you traffic. But now you can directly sell your physical or digital products directly on your page.
B. Facebook group
With a Facebook group, you don’t have the analytics of a Facebook page. But you get members insights. Facebook tells you exactly who is a member. How many new members you get per day or month. Where are they from, which age range they are in. And all this will help when you create a Facebook ad. You can create your own Facebook group. Or join other groups within your niche, you can join up to 300 groups.
- Use it properly:
The best way to use a Facebook group is to use it as a place of education. Where you share your backstage experience, your process. Talk about what you do to scale your business. How you build your business? Also, share your failure and how to come back from it. And ask your group’s opinion on what you can do to help them improve their experience.
- Be social:
A Facebook group really gives you the opportunity to learn about your audience and your business. Socialize with them, and all of that will concur to better business for you. It is a two ways stream. You will empower your group and gain faithful clients to your business.
C. Here are some tips to enjoy Facebook for business:
Follow the rules:
To get the most of Facebook. And not go against their terms and conditions. You need to do your business from a Facebook page, fan page or business.
Most importantly, make sure to put the link to join your Facebook group and page on your website. And any other online source you use, allowing people to directly share your content which gives you backlinks.
If you are in a network marketing a Facebook group is the tool you need to recruit more people. Therefore, create a Facebook group with your team-mate. And recruit new members to join. Because of the presence of your team, the convincing game is very easy. Recruit will get to see how well members are doing, get advise from them and improve their experience.
You can read more about this subject in our article, what is email marketing.
Firstly make sure to collect emails from your Facebook group members. Because, emailing is the most reliable way to stay in touch with your community. Because people can lose their Facebook details or even Facebook can change. And you lose your group, how will you continue with your business? Create an email list. Here is my favorite tool for that purpose, Convertkit
Comes with a bonus:
Since Facebook bought Instagram, as a result, you can now create ads on Facebook and have them display on Instagram too. Killing 2 birds with one stone. However, you can choose to do both separately.
And you can still try these two ways and see which is better.
The best content:
Facebook will give you more exposure for video content than text content. So use more videos to connect with your group and to create ads.
Most importantly, make sure to connect your Facebook page to your website. Because, what we really want from Facebook is traffic back to our website. And for that, you need to put a call to action button to encourage people. It can be ” buy now” for an e-commerce, or ” visit us” or ”contact us” for a blog.
You can get Facebook influencers too. Just as we saw in this article, Influencer marketing.
Above all, they will help you reach their audience. And their audience is never less than 5000 people. As a result, your business can grow significantly. Therefore, you need to use influencers in addition to your Facebook marketing.
D. Conclusion of Facebook for business:
So here is how you can improve your business with Facebook. Firstly, Create a Facebook page to reach more people with ads. And secondly, create or join a Facebook group within your nice. Consequently, you can leverage one to improve your followers count for the other. By having as a requirement to join your Facebook group, that one must like your Facebook page. And share your Facebook Page’s post to your Facebook group.
The biggest problem with the Facebook group is to keep people interested and engaged. So your content needs to be relevant and engaging. And you need to give the members the opportunity to share about their own business or experiences. Otherwise, you will be getting spamming content from others. Therefore, you can establish some rules of engagement and give the members the opportunity to share. But let them share how you have helped them improve their business.
I hope you find some answers here, feel free to ask your question and leave your opinion in the comments section!