Today every kind of business can find an audience online, to expand their offline business or solely to be an online business, for any of the two you will be creating a website for your business. Therefore, creating a website for your business is paramount.
There are many ways to get a website. Firstly, you can hire a professional to create it for you from scratch. And some people who are extreme in security would like to have their own server. And be able to host their own website.
Secondly, this is for us who are not tech-savvy. So you pay a hosting company and follow the steps to realize it on your own, which is also cheaper than the first. Creating a website was among the steps to your online business read more here.
Today I am gonna give five steps to follow to have your website up and running
1. Creating a website for your business: Choose a domain name
A domain name is your website address. So it is the name that people will be typing on the search engine to find your website. You will need to choose a unique one. And if you choose one which is already in use, the hosting company will let you know. And you will have to make another choice.
You wanna choose a name that will well represent your business. And stay in your visitor’s mind, so make it count. When you get your domain name, you will have to pay for it, the cost is from $10 going upward. And you will have it for a period of 12 months or a year. So it is like rent that you will have to pay every year. Here are few things we need to understand about domain name and website:
A domain name is different from a website.
Understand it this way, the domain name is your business name and a website is your location. You can always keep your domain name. But you can change your website, from one website hosting company to another.
A domain name can only be connected to one website.
As much as you can change the website hosting company and migrate your domain name from one to the other. You can only use it for one website and not more. A domain name remains unique.
There are free domain providers.
For example, you create a free website with WordPress. And you will get a website like happybaby.wordpress.com. It is called a subdomain and it is not really suitable for business. Because you do not own it, you will rarely rank on search engines. And you can not share your content on social media like Facebook with a subdomain. The other downside is that many affiliate programs will not accept you.
You can purchase your domain from a website builder or from a registrar.
My advice will be to buy a domain with a registrar company like Bluehost. Because, for an annual payment the price goes as low as $2.5 for hosting (which is the cheapest in the market). And you also have the flexibility to import your domain to a new website builder.
Also, you can leave your domain park with the domain registrar. With a website builder, you will have to take your domain name completely from it to be able to use it with another website provider.
Domain name “.com, .org, .net” are preferable for international business.
For a local business, Google tends to favor the local domain depending on which country you live in. Like “.co.uk, .ca,….” and it has more trust from locals too.
But this does not mean that you can not rank locally with the international domain. So, if your content is relevant in your niche it will rank everywhere. But a local domain name will have difficulty ranking internationally. So choose where your business will be more profitable.
2. Creating a website for your business: Set up a professional email address.
Having an email address with ” gmail.com” does not always inspire trust when it comes to business. You need to get an email address matching your domain name. Like “nadia@happy baby.com”, this will build more trust with your visitors or customers.
Avoid nicknames or numbers, put a real name and that will build trust with your audience. And you should have an email address on display on your website, like “email@example.com”. So your visitors can contact you directly, and make sure it is working, I can not tell you how many times I wrote emails and never ever got an answer.
So make sure to reply to your emails even if it is late, just do it, we clients always appreciate it. To set it up, you can subscribe to google for business and pay $5 per month. But most of the website providers like Bluehost with WordPress will have it set up for you directly.
3. Choose a website provider for business.
You can decide to choose any of the website providers out there. But you first need to identify what you would like to realize with your website and what skills it can require from you.
What we all basically need from a website is to be able to have
A good-looking website with a great design.
A good design impact your visitors and shows your professionalism. Because many people create a website and do not get visitors due to how the website looks. We are not all web designers. But we can judge if something is beautiful or not. Therefore, try to get an opinion or feedback on your website.
If you create your website with Wealthy affiliate (using WordPress), they have that option of site feedback. So, after creating your website, you can submit it for feedback. And you can correct what is needed easily.
An easy to use interface.
Create an easy to navigate layout. Display in the simplest manner your posts, contact info or social media icons. So, make it easy for anyone to immediately find some main features of your business.
A mobile responsive website.
Because people use more phones than computers. Your website needs to be able to open easily in a smartphone. But this feature is a must today and available from any website provider. Just make sure it is available, do not assume.
Technical assistance from the company at any time needed.
The best of all the website provider is undoubtedly WordPress. And it brings the possibility of creating any type of website to reality. From creating a dental practice website to creating e-commerce, a blog, classifieds, …… It has a non-techie friendly dashboard to allow you to bring in life great content. And the technical support is available 24/7. But some times getting a response from them can take time.
4. Pick a template for creating a website for your business
This is another feature created for us non-techie, a template is ready-made web design. It is the layout of your website, where will you put images, comments section, contact section, … Just as you will do for your offline store, there should be a cashier corner, a reception, an office, a lounge, the way you would determine the every space function.
Normally you should hire a web designer but website provider has made it easier for you to get it for free. Or less than it would have cost to hire a professional. Because also hiring a professional web designer require already knowing what your visitors or client would expect.
And because you are just starting and your client and your competitor’s client might not need the same solution. You might have a design which does not suit them and you will end up changing design all the time. So pick a free one and generic to start building trust with your clients. Once you know what they expect you can customize your design.
You need to see which template suits your business. And what your homepage should look like, should your header be wide, on top, static, in a carousel. Or even a video illustrating what your business is about. And even an offer you are running. Like in these two sample templates, the homepage says everything about what kind of business the website is about. It gives a simple but attractive first impression inciting people to spend more time to discover all about your business.
Pick a template to keep your website simple, do not crowd your menu bar. And create a drop-down menu, highlight your menu bar to make it visible. Also, creates a comprehensive order for your pages. Do not have a background image that distracts your visitor from reading the menu bar. And make it easy to read.
Have your menu bar in a fixed position, it can be either on top, sidebar or bottom. Also, do not change all the time let your visitor get used to it. Do not forget to create your own logo and place above, below or at the same level as your menu bar. Do not put it at more than one place.
5. Creating a website for your business: Create your content
The real work lies here because it is your content that will make people come or stay. And become a subscriber of your website. Learn how to create content like a pro here.
Your content depends solely on what you are doing. So if you are a dentist or e-commerce, the more information you give about your business. And the more accurate and open you are, the more people will relate to you. And be interested in becoming part of your business. If writing content is not really your thing, you can still hire someone to do it for you. You can employ someone to do it efficiently especially if it is an extension of an existing business, that will bring more result faster.
Include images in your content, to illustrate or just to attract the eye. Because it is boring for some people to read paragraphs of texts endlessly. You can get free images with pixabay, unsplash or you can buy a professionally made image with Shutterstock.
Monetize your website.
There are many ways to monetize your website
1. You can build an audience than apply for AdSense with google. I would like to stress this point, you need to have an audience in order to be accepted in most of the monetizing system online.
2. Use a text link, this applies mostly with affiliate marketing. Where you put a link of a product and visitors will click. And will be led to another page to see and purchase the product. So you get a commission from it.
3. Sell your own products or services, you are a Realtor, e-commerce, a teacher selling course, a gym owner selling membership, dentist, an influencer, meeting website, travel website, hotel booking, hostel business, flight booking, etc…
4. You can sell the space of your website to advertisers to put their ads. And for this to work you really need to have a serious amount of visitors per month as you are just placing the ads for people to see. And you are paid without people having to click on it.
Conclusion of creating a website for your business.
What we keep in mind is that, for creating a website for your business, first we need a domain name. And having our own is better. So we’ll need to pay for it. And set a professional email address to appeal to your industry.
Get a good template and keep the layout simple for your visitors to navigate. Above all, create your own and unique content. Because that is what people are searching for.
You can read about websites here.
I hope you got some answers, feel free to react in the comment section.