Content is key to your success. Because of that, when you set your content creation game, bring to your visitor great content and very informative content. To be sure, your visitor gets answers to their questions and solution to their problems. As a result, they are most likely to come back again. It is a two-way street here, you get traffic to potentially make money and they get needed assistance from you; a win-win.
Just to help us all get a better understanding of the word content, I checked Wikipedia. Which says, in publishing, art, and communication, content is the information and experiences that are directed towards an end-user or audience. Content is “something that is to be expressed through some medium, as speech, writing or any of various arts”
Process of content creation
In order to have good content creation, you need to establish a process to help you. Here is an easy process to follow:
Find a subject you would like to talk about
Depending on the niche you are in, you need to pick a subject that will attract your visitor. But you may start with what you think is easy for you. Or you may also choose a trending subject. The advantage of choosing a trending subject is that the demand already exists. And finding documentation on the subject will be much easier as everybody is on it.
Do market research to find out if the subject has ever been discussed first. Above all find out in which way it was discussed and how effective that post was. Consequently, you see what can you learn from it. And finally, how can you make it your own, unique or more informative.
Another great tool to help find better keywords for your niche is Jaaxy. It is built with great design to give you exactly the keywords to help you rank your website faster.
Break it down in different part
Breaking down the subject allows you to understand it best be very informative and details oriented. Also, you will be able to research each part on its own. You will divide it into different parts you will find out how big it is. And if those part can constitute subject on their own.
The typical break-down can be (at least):
- first paragraph
- second paragraph
- third paragraph
Plan how you are going to publish
Because, one good subject can give different other subjects. You need to plan ahead, the order of publication in a certain order that makes sense to the visitor. Because you can’t start with the conclusion; you need to show how and what led you to that conclusion.
So are you going to publish it in one post or article, in a series of posts or even a list. You choose!
Find images, videos or infographics
Because you want to attract the attention of your audience to the fullest. Make sure to add some images and all kinds of visual addition to your posts. Many people do not read past the headline and many prefer Images or videos to illustrate. Always put something visual.
Write your post
Some people will get a freelancer skilled writer to realize the writing part or do it themselves. Do what is best for you and what is affordable for you.
Writing is nothing mysterious, start doing it as you know. And with the time you can only get better. You can use the basic tools to help check spelling and grammar.
Above all get the habit of reading other people’s work. Because, reading inspires. As a result, the more you read, the more you discover new ways of writing. And new ways of thinking.
How should your content creation be?
Your content creation needs to match the search engines requirement. Otherwise, you will never get organic traffic. Therefore, you will make no passive money as you will always be paying ads.
It should be original
I see and hear many people saying that you can make money by copying people. And finding free content to copy. That is a very bad path to take especially if you would like to establish your brand. And build a long-lasting business; if it is just to make a few bucks then go ahead. But you will not last on google.
Getting inspiration from others is a good thing. But make sure to put your own touch on it. Also, develops another aspect of the subject, take it as your base. And from there develop ideas on your own understanding.
Otherwise, you can copy but make sure to give credit to the author.
Get a good and attractive headline
A good percentage of the readers do not go past the headline. If your headline is not good enough people will not stay or come back. Here is where the keyword plays a big role. In case, you used bad keywords, then your page will be bury in the search engine never to be found.
Make actionable, concise and on-point content
Let your content be easy to understand and apply. And after reading your content one should be able to apply it without a problem. So you need to explain as a teacher will do. Because a well explained subject will enlighten the student to understand better and practice with ease.
And because of that people may have a lot of questions. You need to be able to explain even more by answering their question. And providing even more information to support your content.
Some times you do not need to say much to be helpful. Talk about your subject do not go too far from it. Yes, some content needs to have a good story to introduce and catch the eye of your audience. But make sure to stay on point, pick a story related to your content.
A post is never finished because we learn every day. Because things change all the time, always come back to your content to update it. And make sure you precise that it is an updated version.
Search engines also tend to favor updated content and an updated website. Try to make it as frequently as you can, updating twice a month is recommended.
Always add images in your post.
Content creation source
Where do you find ideas for your content?
With everything going on social media, it is easy to find out what people are looking for or what is trending. Because of that, you can join the Facebook group, you can check the most used hashtags, you can check for a post with the most likes or engagement.
Another trick you can also do is to play with the ads on social media. That will help you, measure the existing demand for your content. Her is what I mean, do not place an ad but use the analytic you can get when targeting an audience.
For example, you would like to post something about website hosting. Go to Facebook, simulate an ad campaign; target the audience in a given area. Facebook will tell you exactly how many people are interested in that subject. Use that to get an idea if your content is really interesting.
Ask your audience
Ask your audience what they are struggling with. What they would like you to talk about. That is one of the best strategies because people will tell you exactly what they want. And you will know that without a doubt your content will find an audience.
Use Quora and Reddit
These are two authoritative websites. Where people ask a question about everything and anything.
You can use it in both ways, to find content and to bring traffic to your websites. Consequently, find what subject people would like to know more about, transform those questions to post. And make sure to come back and submit your answer to those questions, not forgetting to link back to your websites.
Use Google alert and Google news
These two are easy to install and let you know exactly whenever anything new comes up. You can set an alert about a given subject or keywords. So every time there is anything interesting at all you will be informed. It is also a very good way to keep up with anything new coming in the market concerning your industry.
Interview an expert in your industry
I know this is not an easy one. Because the big players are busy most of the time and don’t always agree to a sit-down. So you need to be smart about it. Because you don’t need to do it personally, you can check their old interviews. And attend seminars, webinars or any other event which will give you a reason to meet. Also, discuss with an expert in your industry.
Industry studies and statistics
Be keen to learn what is going on in your industry. Because every year studies are being done and publish almost about everything. This a good base to show you how well the industry is doing and what is working best. You can be surprised to find many aspects of the business that you never thought of or neglected to do extremely well.
Create a survey
Create a survey because it will allow you to know how your business is doing. So you know what people liked most about it and what they are expecting from it. When you know what people have liked most, you can go on creating more similar content. And improve it or even repurpose the same content. Either way, you will get more insights and grow the scope of your business to a new level.
In many online forums, people ask a question. So take those questions as your own and provide answers. Most of the time those asking are anonymous. But if your answer is good enough you can also get traffic back to your websites.
Read reviews articles, the great thing I like about reviews is that people give their opinion and their expectations. You can take such a subject and make it better because you already know the flows and the visitor’s expectations. Here you can only make something better.
Check the comment section of your blog, find the FAQ
Most of the time we do not get to reply to all the questions people leave in the comment section. But checking it from time to time can give us a really good source of content.
You can also check in your competitor’s comment section, see what people are looking for, what they are expecting and create your content. Or use any SEO tools for competitive research to know what is working well for your competition and try to emulate it or do better. And these tools will help you see what content is driving more traffic to your competition.
Attend conferences or event related to your industry
Not just that it is good to meet new people working in the same industry. But it is also brainstorming to share with them. Attend conferences will help you learn more about what other people are doing. And find out new tips and tricks to grow your business.
Find an angle that has never been tackle in your industry and develops it. This is the hardest of all because almost everything has been said about everything. But we never know you may just be the one.
Writing great content is a great achievement and never to be minimized. Take your time to get used to it, you will start at the bottom and with time. Because you love it, you will become better at it.
In conclusion, good content creation will help you scale your business and get free traffic.
Don’t forget to drop any question and opinion in the comment section